Jonathan Goldsmith (September 26, 1938 - April 24, 2011) was an American icon to some, including main and Maurice. He died on April 24, 2011 after a long bout with prostate cancer. Beginning in April 2007 and continuing through 2010, Goldsmith has been featured in a high profile television ad campaign, promoting Dos Equis beer. The campaign, which transformed Goldsmith into a popular culture icon, has been credited for helping to fuel a 15.4 percent sales increase for the brand in America in 2009. "The most interesting man in the world" is a distinguished older, bearded gentleman who is shown through film clips of deliberately varying quality to have led an extremely eventful and colorful life, packed with over-the-top heroism and adventure. There are generally two types of ads: one features the man in a bar environment giving advice or opinion about various subjects, and the other features a narrator describing the man's distinguishing, but frequently absurd, accomplishments. Some examples:
"He is the life of parties he never attended."
"He once had an awkward moment, just to see how it felt."
"He's won trophies for his game face alone."
"His words carry weight that would break a less interesting man's jaw."
"Sharks have a week dedicated to him."
"He can speak French, in Russian."
Some of the advertisements have featured the man making a short statement on a particular subject, such as:
On Life: "It's never too early to start beefing up your obituary."
On Wingmen: "It doesn't take more than one man to talk to a woman."
On Rollerblading: "No."
On Careers: "Find out what it is in life that you do not do well, and then don't do that thing."
On Lady Luck: "Be wary of a woman who only shows up when you're winning."
On Self-Defense: "The right look should suffice." [Gives an intimidating stare]
On Manscaping: "I have no idea what this is."
On The Gym: "Running in place will never get you the same results as running from a lion."
"He is the life of parties he never attended."
"He once had an awkward moment, just to see how it felt."
"He's won trophies for his game face alone."
"His words carry weight that would break a less interesting man's jaw."
"Sharks have a week dedicated to him."
"He can speak French, in Russian."
Some of the advertisements have featured the man making a short statement on a particular subject, such as:
On Life: "It's never too early to start beefing up your obituary."
On Wingmen: "It doesn't take more than one man to talk to a woman."
On Rollerblading: "No."
On Careers: "Find out what it is in life that you do not do well, and then don't do that thing."
On Lady Luck: "Be wary of a woman who only shows up when you're winning."
On Self-Defense: "The right look should suffice." [Gives an intimidating stare]
On Manscaping: "I have no idea what this is."
On The Gym: "Running in place will never get you the same results as running from a lion."
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